If you aim high and come up short, you'll achieve more than if you aim low and hit the mark.
Once the vision is clear, then the coach helps people to create long-term goals and strategies (in general, what needs to happen to create the future you envision?). Finally, given the vision and long-term goals, the coach helps the client to identify a few manageable tasks you could accomplish right now that would move that process along (what would you be willing to do this week? this month?).
If you can do a few small goals every week, all month long, for a few years, then magic happens. You can build the future you imagined.
I thought it would be an interesting exercise to apply this process to the situation in Ferguson, Missouri. Of course, this is just an intellectual exercise. I'll leave it up to others to determine of this is something they would actually want to DO, mind you. ;-)
Vision: Imagine a city five years from now in which authority respects community members, and citizens respect authority. Citizens feel as if they belong, there's a place for them in the city, and they have equal opportunity to thrive and succeed in Ferguson. Leadership is skilled and reflects the make-up of its citizenry. Cooperation, collaboration, and communication with citizens has been woven into the process of how the city runs. Specifically, imagine a black mayor, and four of six city council members being black. Imagine a black police chief, and 40% black police officers on the force. (If not black, then an incredibly strong and clear ally of the black community.) Imagine racial profiling statistics involving arrests and ticketing having plummeted.
Long-term goals could be:
- Work with organizations focused on social justice (for example, the ACLU or the NAACP) to hire a community organizer to lead this effort. Give this person the space and authority to coordinate.
- Hold monthly community meetings to listen to citizens and provide status about ongoing efforts. Spin off specific task forces as issues crop up during these meetings.
- Meet with influential community leaders to review plans and gain their support. Sometimes leaders will be obvious, such as the pastor of a church. Sometimes they will not be obvious but will be equally powerful, such as the wise grandmother who lives on the corner of the block, sees everything, talks to everyone, and who indicates approval with a nod, a smile, or frown.
- Find a few influential white leaders who will publicly back and support this effort. Begin to build a coalition of support.
- Begin to explore funding sources that you'll need for campaigns and for paying your community organizer. Be sure to get some grant writing expertise, and people who have experience soliciting major funding for political efforts. Blend a mix of long-time Ferguson residents, short-term Ferguson residents, and help from outside the community.
- Identify the most win-able city council seats, identify candidates, train them, and build campaigns to elect them. Build a strong Get Out The Vote machine, and put it to work for primaries and elections.
- Provide ongoing education in the community about the vision and the plan. Emphasize the importance of the midterm elections as being the vital election cycle for Ferguson. Enlist people with marketing, graphics, and political advocacy experience to provide this community education.
- Encourage the "house party" model throughout the city, so that every-day-people can meet and stay connected with neighbors, and so that focus and enthusiasm can be nurtured and maintained over a long period of time. Encourage small, neighborhood based projects, and don't micromanage them.
- Investigate setting up a small-business mentoring program, which could provide a bridge between disenfranchised citizens and the city; the goal should be to increase the feeling of citizens that there is a place in Ferguson for them. Look into boosting job-training programs.
- Form a leadership board that can provide coordination of events until the hiring of a community organizer.
- Put together a vision statement of your 5-year plan. Enlist members of the community skilled in marketing for ways to communicate this vision as succinctly, strikingly, and powerfully as possible. Run ideas through field tests and focus groups (attend house parties of interested and active citizens, run the vision ideas past them, observe the effect of the message, solicit feedback, and rework the vision accordingly).
- Brainstorm ways to take most of the energy off the streets and away from protesting, and put it instead into sustained, organized, political effort toward enacting your vision. Figure out how to get citizens to keep their eyes on the prize.
- Leverage the energy of recent youth protests by identifying a few youth leaders. Involve them in the planning process.
- Approach your black city council member to ask about shadowing or internship possibilities. Investigate how you will train your future leaders.
- Begin conversations with respected community leaders about their willingness to run for office.
- Attend city council meetings, listen, observe, and soak it all in. Learn the ropes of local city government, and begin to get an understanding of where you are most likely to make inroads with your efforts.
